An analysis of YouTube found that videos got millions of views even though they were not relevant to the user, but were chosen by the algorithm. In fact, the same study found that 64 percent of users came across YouTube…
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5 Inspiring Covid-19 Marketing Campaigns
Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe. nd old and new platforms, such as TikTok and Twitch, are attracting brands who want to advertise to…
The Cost of Social Media Advertising
So, keep your eye on emerging topics, start tweeting—and don’t forget to add visuals when you can. Mention other accounts in your niche . To leverage Twitter’s stronger focus on ‘clustering’ and relevant subject matter. Mentioning other brands, accounts or…
The Cost of Social Media Advertising
Formation of features: Once the platform has curated all of the relevant data, it will transform these insights into ‘feature buckets’ including relevant segments of Tweets & users; the probability of people interacting with your content; and trust, safety &…
Maximizing the power of social media
UTM parameters can also be us to track the effectiveness of marketing campaigns. Allowing for a better understanding of what is working and what is not. UTM parameters are very useful in creating personaliz marketing campaigns. Because they allow you…
Digital marketing trends mid year
Content marketing can be us to build a brand and increase sales by creating and delivering content that aligns with brand values and responds to customer nes. In order to effectively use content marketing to build your brand and increase…
In An Internal Communications Strategy Can
Rather, one of the challenges will be to re-motivate and reassure employees. When the global work environment is troubling, it’s up to individual companies to shield their employees to create an engagd and engagd workforce. employee engagement Matthieu Silberman, chief…
What Is A Marketing Strategy In Other Words
Foreign authors of marketing blogs also indicate that a brand strategy is a certain action plan. Susan Gunelius, a branding expert, points out that “a brand strategy is a long-term plan for developing an effective brand to achieve specific goals.…
Addition to collecting mentions
I have collect some valuable suggestions below. I also add some pro tips that you might find useful. Let’s start! Here is a list of customer analytics tools to help you get to know them better and improve your performance:…