Formation of features: Once the platform has curated all of the relevant data, it will transform these insights into ‘feature buckets’ including relevant segments of Tweets & users; the probability of people interacting with your content; and trust, safety & platform violation checks. This very granular approach means that content is analyzed based on its probability of creating positive interactions—taking the tweet writer, the potential tweet recipient, and the tweet itself into account. The algorithm’s ‘SimClusters’ ‘feature bucket’ also meticulously groups (or clusters) tweets as well as users based on topic or subject matter using AI capabilities. Mixing: This third and final phase of the process is where everything comes together on your feed.
Twitter aims to rank each Tweet
Twitter aims to rank each Tweet that could be served to you, based on the probability that it will lead to positive actions for yourself and the platform. According to Aakash Gupta’s informed research, HeavyRanker’s probability framework actually holds the most fruitful ranking signal. If the algorithm believes that a user you’re targeting will reply and engage with your tweet positively, you’re likely to earn a 75x content boost. Essential Twitter algorithm functions & ranking signals Now that we’re up to speed on the essential concepts of Twitter’s algorithm, we’re going to glance at some of the platform’s features and ranking signals. The functions The Twitter algorithm has resulted in these key platform functions which are focused on earning better content reach: Each like earns an average of 30 times more reach boost than before Each retweet earns 20 times more reach boost Each reply earns just one times greater reach boost The ranking signals Based on the algorithm’s new rules and processes, here are some key ranking factors or signals to consider:
External links can actually
The ranking signals Based on the algorithm’s new rules and processes, here are some key ranking factors or signals to consider: You could experience a greater reach boost as well as a more prominent reach penalty for staying inside and straying outside of your network bubble or main topic lane (or key area of expertise) This tweet from eco clothing brand Patagonia earned healthy levels of platform engagement. It’s an excellent example of authoritative and timely subject matter coupled with inspiring visual media. This tweet from eco clothing brand Patagonia earned healthy levels of platform engagement. It’s an excellent example of authoritative and timely subject matter coupled with inspiring visual media.