An analysis of YouTube found that videos got millions of views even though they were not relevant to the user, but were chosen by the algorithm. In fact, the same study found that 64 percent of users came across YouTube videos that seemed false or untrue, while 60 percent encountered videos with people taking part in dangerous or troubling behavior As a fallible system, social networks regularly tweak their algorithms to improve user experience. The solution? Ensure your content is high quality, relevant and appealing while keeping an eye on any algorithm changes to see if you need to tweak your social media strategy. Featured Resource: How To Become A Social Media Manager Free E-book Why Choose DMI? Types of Social Media Algorithms Social media algorithms vary by platform. Therefore, you can break it down by social media brand. The main platforms are Facebook, Pinterest, LinkedIn, Twitter, and Instagram.
Types of Social Media
Facebook Algorithm Explained Meaningful customer engagement is the key to Facebook’s algorithm layout. It’s created to intensify the importance and viewership of local, familial and friendly posts, rather than business posts. It’s made up of four ranking signals: Popularity Content type Relationship Recency There have been many changes in Facebook’s algorithm over the years that make it difficult to get posts, particularly organic ones under the right eyeballs without planning and strategy. How Do Social Media Algorithms Work? Organic reach on social networks is on the decline. On Facebook, that means that the average reach for an organic post is down over 5 percent while the engagement rate is just 0.25 percent which drops to 0.08 percent if you have over 100k followers. Paid Facebook content is ranked separately but still revolves around engagement, customer response, and relevance to the subject matter. Key tips to working with the Facebook algorithm include
Building connections is key to ensure your brand
customer response, and relevance to the subject matter. Key tips to working with the Facebook algorithm include: Building connections is key to ensure your brand replies to comments or queries Look to encourage a response that’s stronger than just a ‘like’ as Facebook puts more weight on reactions buttons Use Facebook Stories as they are not in Facebook’s newsfeed and so do not rely on the algorithm to get seen Live video gets more engagement and so is favored by the algorithm Be careful with external content – make sure it’s credible and not misleading before posting it Featured Resource: How To Become A Social Media Manager Free E-book TikTok Algorithm Explained TikTok is a social media channel that’s exploding in popularity. TikTok’s personalized algorithm works so well because it categorizes the addictive ‘For You’ feed with videos. But how does it work? There are a few simple ranking signals for TikTok content which include: User interaction Video details such as captions and hashtags Device and account settings which include country and language The exciting thing about TikTok is that recommendations are not based on how many followers you have or video success. Ultimately TikTok is a platform that loves good video content so everyone has a chance to get their content seen by users, brands and creators.