UTM parameters can also be us to track the effectiveness of marketing campaigns. Allowing for a better understanding of what is working and what is not. UTM parameters are very useful in creating personaliz marketing campaigns. Because they allow you…
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HOW TO MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNS USING UTM PARAMETERS IN SALESFORCE MARKETING CLOUD The effectiveness of marketing campaigns can be measur using UTM parameters in Salesforce Marketing Cloud. UTM (Urchin Tracking Module) is a set of parameters that…
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Content marketing can be us to build a brand and increase sales by creating and delivering content that aligns with brand values and responds to customer nes. In order to effectively use content marketing to build your brand and increase…
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Next, you ne to create content that will be interesting and valuable to your audience. This content should align with your brand goals and target a specific audience. The next step is to optimize your content for search engines. Make…