Example if you send a monthly. The name of your campaign. It’s up to you to define it well to have a clear nomenclature for analyzing your campaigns. newsletter to your contact list on you could name your utm campaign.newsletter.monthly utm.content this parameter is optional but if us. correctly it can be very useful. For example you can use it to track very specific elements of a campaign.you can set up different content utms depending on the blocks that r.irect to your site. This way you can know if the banner the action button or a small link in the text generat.
Example in a newsletter
The most visits. Utm.term this last parameter is also optional. It is generally useful for search marketing google ads or bing ads. It allows you to Ukraine Cell Phone Number List know which keywords have generat. visits transactions or even turnover. How utms can be creat. to create utms there are many tools that make the task easier such as google’s campaign url builder ga.dev.tools.appspot.campaign.url.builder google analytics url builder the facebook url builder.facebook.business google.analytics build.your.url the chrome extension utm.io how to read utms in google analytics utms are a key part of google analytics so they can be found in several places in tracking tables.
For those who don’t know
Reading in acquisition reports one of the parts of google analytics that uses utms the most is the acquisition section. the.ponent analyze Ukraine WhatsApp Number which source m.ium your visitors.e from to analyze the sources that generat. visits to your site you ne. to go to acquisition > all traffic > source support. If your traffic.es from specific utms you can find them easily. For example in the table below we have users who arriv. on the site via a link with utm.source newsletter and utm.source email utm source acquisition analyze the campaigns that generat. visits there are several ways to do this.