Estimating the probability of conversion 4 A few tips for setting up lead scoring Share on: Lead scoring consists of calculating and assigning a score to each of your “leads”, i.e. prospects. In B2B, the primary objective of marketing teams…
Estimating the probability of conversion 4 A few tips for setting up lead scoring Share on: Lead scoring consists of calculating and assigning a score to each of your “leads”, i.e. prospects. In B2B, the primary objective of marketing teams…