There are 6 key steps to building an ABM approach. 1. Identify a clear purpose This is about researching and positioning the company not the persona. Close cooperation between marketing and sales is essential. Time to share client information Being…
There are 6 key steps to building an ABM approach. 1. Identify a clear purpose This is about researching and positioning the company not the persona. Close cooperation between marketing and sales is essential. Time to share client information Being…