Own mia is a general term for “mia own by a company,” such as blogs and web magazines. It has spread rapidly in Japan in the 2010s and is becoming establish. However, many people may have the following questions:
“Are marketing measures, advertising and social mia not enough?”
For such people, we will provide an easy-to-understand explanation of the role of owned mia, as well as its advantages and disadvantages, while also explaining the background to its popularity in Japan.
What is owned media?
To understand ownmia, it becomes much easier to understand if you grasp the concept of the underlying “triple meia.” Therefore, although it may seem like a detour at first glance, I will start by introducing the “triple mia.”
“Triple mia” refers to cambodia phone number library a marketing strategy that efficiently attracts customers by effectively using three mia with different characteristics. In Japan, it was propos by the Japan Advertisers Association in 2009. The three ma in “triple mia” are “paid meia,” “earn media,” and “own mia.”
- Paid mia:
Web ads, TV commercials, newspaper ads, and other mia that companies can use in part by paying advertising fees. - Earne mia:
Mia such as social networking sites and community blogs where users act as information providers and spread information through free, two-way interaction. - Own mia:
Mia operat and disseminat by a company, such as a corporate website, company blog, e-mail newsletter, or catalogue.
The “triple mia” marketing strategy began to be us against the backdrop of the spread of the Internet.
Around the year 2000, the amount of information circulating in society explod, and since then, consumers have been constantly bombardwith huge amounts of information. This has l to a change in the way consumers obtain information. Instead of passively receiving information provid by companies, consumers now choose for themselves whether or not information is useful to them, dislike being for to accept “useless” information, and actively seek out the information they ne In response to these changes, “Triple Ma” combines not only “paid mia,” but also “ownmeia,” which creates contact points with potential customers and serves as a receptacle for nurturing them into customers, and “earn meia,” which is responsible for disseminating and spreading information, to propose more effective and efficient marketing measures.
What role does owned media play?
As mention briefly in the explanation of the triple mia, own has two main roles.
First, you need to create adapting to language barriers an initial point of contact with a potential customer. Then, you need to increase the engagement of the customer you have made contact with, and nurture them from potential customers to prospective customers, customers, and then loyal customers (repeat customers). Continue global seo work to provide useful information that will pique their interest and curiosity. Get them to discover your company’s media, recognize it as valuable information, and return to it repeatedly. It is important to design it so that through this repetition, they will deepen their understanding of your company, your products, and your services, and become fans.