The beginnings of the search engine looked quite uniform – all search results looked the same. Over the years, more and more improvements were introduced, aimed at more efficient and faster searches for search terms by highlighting the most valuable ones. These modifications to the way of presentation resulted in the introduction of structured data.
Data organized in Google
Structured data, structured data or rich snippets (structural data) – these are special pieces of code that allow you to organize the data on a website. Their main task is to make it easier for indexing robots to understand the content croatia telephone number data of the website, but they are also extremely useful for users who, thanks to them, have more detailed information about a given link. Structured data can be placed on the website using the following formats:If we want to check the correct implementation of structured data on the website, we can use the Google tool.
data testing
Structured data seo specialist and his tasks optimization is handled by Schema.org, an organization created jointly by the founders of Google, Yahoo, Bing, and Yandex. For ease of reference, the types of data used in schema.org are divided into categories such as: book, review, breadcrumbs (navigation menus), FAQ (frequently asked questions) , manual, service, recipe, etc.
Where we use structured data
We all unknowingly come across rich snippets every day when browsing search results. However, it is easy to notice that we are more likely to choose pages that have stars, thumbnails, publication date or product price added to the link. This is especially useful in positioning online stores, where we learn about the price, name or availability in the warehouse when linking to a product. A “naked link” will undoubtedly lose in comparison to rich snippets.
What types of structured data do we distinguish?
Breadcrumps – i.e. displaying the path, i.e. the navigation menu of the page (so-called breadcrumbs)
Search box – the ability to display the internal site search bar in search results.
search box
Examples of using structured data
1) Recipes – photo of the dish, preparation bahrain leads time, caloric content, rating and number of opinions.
data structured regulations
You could say that we eat with our eyes, so an eye-catching photo of a delicious dish can itself prompt you to click on the link.
2) Online store – product price or price range, parameters, reviews, stars, stock status.
rich snippets online store
When we are looking for a product with specific parameters or a specific price range, it is easier for us to break through the huge number of offers thanks to such concise information as rich snippets. Detailed product descriptions will positively affect their sales.
3) Tickets for events (time, location, availability)
structured data tickets
Benefits of structured data
Rich descriptions on the link to our website will make it more attractive to the user, which will contribute to higher click-through rates, search engine positioning and increased website traffic.
They make the Internet increasingly intuitive and transparent in operation, giving us as much information as possible on a plate in the shortest possible time.
Structured data makes it easier for Google robots to read our page, so it will appear for more relevant phrases.
Disadvantages of rich snippets
They require additional knowledge and time.
New updates are constantly appearing, so it is important to stay up to date with changes and news.
Their improper use may negatively impact other SEO activities and website positioning.
Google itself decides which, if any, rich snippets it will display in the link to our website.
Summary
It makes it easier to make sure that you will find exactly what you are looking for on a given page.
What’s more, structured data makes the content readable to search engine robots, which increases our chances of higher positions. This convenience was