In this article, we will explore some of the ways in which SMBs can create successful employer branding . The 5th edition of the SME Trends Report Discover current and future trends shaping the SMB landscape. Download the ebookEmployer branding is the way an organization defines its identity as an ideal place to work for potential candidates: a good employer branding strategy must be able to communicate the company’s core values so as to make the company attractive to current and future employees and, consequently, to customers.
SMEs that are able to attract
According to Richard Branson, a well-known malaysia phone number data British entrepreneur and founder of Virgin Group: “ Customers don’t come first. Employees come first. If you take care of your employees, they will take care of your customers.” and train a motivated and satisfied workforce are the ones that will be most successful , because the engagement rate will be high. In the new job market, candidates have a myriad of options to choose from, and they want to work for companies that reflect their moral values and that offer a good work-life balance.
Having motivated and satisfied employees
In the case of SMEs, employer branding is particularly important. Since budgets and technical resources are often limited, having an engaged, and therefore productive, workforce is the key to success . On the contrary, a high rate of employee turnover can prove very costly and even lethal. not only helps in terms of productivity, but it helps SMBs to have the best brand ambassadors they could ask for , and this is what allows a brand to develop, grow and expand.
Companies have gotten it
Faced with a pool of candidates looking for an employee-centric workplace, companies can no longer focus solely on profits but must also play the card of responsible leadership. To do so, they must tell their story in a way that highlights all of their core values.
How do you create the right employer branding strategy?
Define your core company values. Before you adapting to language barriers can figure out how to communicate your company values, you need to define them. Why is your company special? How does it stand out from the rest? Evaluate the current reputation of the brand. This is the only way to understand the true starting point of an employer branding strategy.
Promote reviews
To evaluate the reputation, it is necessary colombia business directory to consider several metrics, which include the quality of current candidates, the number and type of followers on social platforms and the general interest shown towards the brand.