Once you’ve set up Google Analytics, you’ll be able to explore its features. To be honest, this platform is quite intuitive, so you just need to click through its options to find out what they’re all about.
However, to give you a guide, let’s explore the main menus you’ll encounter.
Home Page
Here you will find general reports on your oman telegram data activity such as users, sessions, dwell times and acquisition channels. You can filter them by date and get a basic idea of the results of your actions.
Information
This section is subdivided into five menus:
1. In real time
Here you can see information about the locations, devices and pages your users are visiting in real time.
2. Audience
This menu is the one you need to see if you dennis warner sr. ux designer/architect want to know who is visiting your site. Here you will find a history of visits and valuable information about your users such as demographics, interests, devices and location, among others.
3. Acquisition
Here you can find out which channels are bringing traffic to your site. It is divided into organic traffic, direct traffic, social media traffic, email, referrals, and others.
If you link your Google Ads account , you’ll also be able to see traffic generated by your paid campaigns.
4. Behavior
In this section you can see the flow of how users move around your website. You will see the number of page views, the most visited content, searches on the site and the bounce rate , among other data.
5. Conversions
From this menu you can see the results of your conversion goals . This is perhaps one of the features you should pay more attention to, so we will look at it in detail later.
Manage
The last menu is identified by a gear icon. b2c reviews From here you can manage your Analytics account. It has three configuration options:
- account,
- property,
- and view.
How to set up goals in Google Analytics
The goal of every business with a website is to encourage as many conversions as possible, right?
Well, you can configure Google Analytics to establish the conversions you want to monitor , whether it is a newsletter subscription for a blog or the completion of a purchase process for an e-commerce site .
To measure conversions, you’ll need to learn how to set up Goals. We’ll explain how to do this below.
- Click the Manage menu , go to the View column, and look for the Goals option , identified by a flag icon.
- Add a goal by clicking the red button that says +New Goal .
- Select one of the goal templates or create a custom one.
- Assign a value to each objective to have an estimate of the ROI that said action is bringing to your business.
Set up search tracking on your site
Finally, with on-site searches you can identify what visitors are looking for on your site and gain valuable insights into their most common questions or interests.
To configure it do the following:
- In Manage , go to View and look for the View Settings option. Scroll down to the bottom of the screen and turn on the Site Search Settings option .
- Define your site’s query parameter, which can be your website’s categories. This is optional.
- Click save and start tracking searches on your site.
You’re ready!
You’ve learned how to set up Google Analytics and can now monitor basic information about your users and the performance of your website.
However, if you want to get the most out of this tool, we advise you to implement a more advanced configuration. Learn how to do it by downloading our free Complete Guide to Google Analytics . Happy reading!