Rich in sounds, images and colors, full of movement and plot twists: this is more or less the identikit of the video files that are uploaded to social media every minute.
In fact, since the first video file entitled “Me at the zoo” was uploaded on YouTube on April 23, 2005 , many things have changed.
One of the most evident is the strong predominance that today, after 17 years, videos have achieved on the web.
If you want to learn more about videos, we talked about it in our article: “Social video: a “must have” for social media marketing”
One of the data that perhaps helps us better understand the extent of this phenomenon concerns the quantity.
Precisely because of the scope of this phenomenon, it is very important today to include videos in web marketing and social communication strategies .
However, to do it properly, you need to know which video files to use on each social network and which is the best video format for the most used platforms.
Without further ado, let’s get to the point. I want to give you some technical tips on how to create video files optimized for social media.
Below you will find some specifications bc data brazil for the most popular platforms to consult whenever you need them (bookmark the page so you don’t lose them).
Facebook Video Format Specifications
Let’s start with him, the social media giant that continues to maintain its enormous popularity despite the constant birth of new platforms.
In this case, the video format specifications for Facebook are as follows:
- Supported Facebook video formats : .MP4 (Android recording format) and .MOV (Apple recording format).
- Maximum size : 4GB.
- Ideal length : to maintain a high level how to find a job in an overheated market? of interaction and attention, Meta recommends staying between 15 seconds and 2 minutes ; keep this in mind when creating your video files to publish on the platform.
- Aspect ratio : 16:9 (1920 x 1080) or 1:1 (1080 x 1080).
Yes I know, there aren’t all the individual specifications, I preferred to leave a list with the most important ones .
If you want to discover all the possibilities of Facebook video formats, I leave you a link to the Meta guide here.
Instagram Video Format Features
Instagram is the other main platform from Meta, the one we have all learned to know and appreciate for photos, stories and reels.
So, after seeing the best video formats for esperanto leads Facebook, let’s see how to create videos for Instagram using the best specifications for each format of the platform.
(h4) Video Reel & Stories Instagram
- Maximum file size : 4GB.
- Ideal length : for video reels on Instagram , the ideal length varies from 30 seconds to a minute, even if the platform imposes a maximum limit of 90 seconds for videos. Testing here is the key.
- Aspect ratio : 9:16 (1080 x 1920).
The minimum resolution for these types of video files must be 720p with a minimum of 30 FPS (frames per second).
Video in feed
It is usually not the most used format when you decide to create videos for Instagram, but if you need it, here are the specifications to follow:
- Instagram Video Formats : Here too we have .MP4 and .MOV.
- Maximum video file size : 4GB.
- Ideal length : between 30 seconds (ideal) and 2 minutes.
- Aspect ratio : Meta gives you the ability to upload videos with aspect ratios between 1.91:1 and 9:16.