It may seem obvious, but writing an email that gets a response isn’t that simple; it’s an art form . Every single email can matter and help you build a long, happy, and mutually beneficial relationship, whether you work in sales, marketing, or customer success.Whether your goal is to introduce your products or services to potential clients, find a speaker for an event, or get press attention, here are five steps to perfect your emails.
Who are your recipients?
1. Do your research Before you even start facebook database typing, make sure you have all the information you need. How can their work or daily life help you achieve your goal? Without knowing exactly who your audience is, you won’t know how to engage them, and you certainly won’t know how to address them in a way that makes them feel like people rather than customers.
What are their interests
So, do some thorough Google research and learn more about who’s on the other side of the screen . Pro Tip: Social media can give you more information about your email recipients and their latest accomplishments.Are they speaking at a conference? Check out their LinkedIn or Twitter accounts to find out. In Step 3, you’ll learn how this information can help you.
What about their hobbies?
2. Grab the recipient’s attention with your email subject line The subject line of the email is a taste of the content, in other words a preview of the email. It should be short, engaging, to the point, but specific enough to make the purpose clear. Since the subject line is the first impression, the goal is to pique the recipient’s interest and get them to open the email .
That’s why it’s important to make sure it doesn’t look like spam. Even if you’re excited about the email you’re about to send, don’t use exclamation points or all capital letters. Instead, get straight to the reason you’re writing; a question in the subject line can be a great way to do this, such as: “?” Do you have a reason to congratulate the person you are writing to? You could mention it in the subject line as an alternative.
Did they win an award?
Make sure to make the recipient feel the recipient of your inmail message is probably just as busy appreciated, recognized, and valued. For example, if they are one of your organization’s most innovative customers, you could start the email by saying, “Congratulations: you are one of our most innovative customers.” 3. Find common ground When you’re writing an email to someone you don’t know, try to use anything you might have in common for your opening sentence.
Want to be a speaker at Dreamforce
You don’t have time for unnecessary words global seo work and pleasantries, especially when the attention span of global customers is increasingly short . This is where your research can come in handy. If you’ve seen the person speak at an event or have a mutual connection on LinkedIn, mention that in your opening line. Research shows that emails with personalized messages have a 32.7% better response rate.