All made by hand, often custom-made and in limited editions. I spoke with its founder about the “secrets” of this company with an ancient flavor but very modern in spirit, with single-brand showrooms scattered throughout the world. Mr. Sozzi, your company is an icon of Italian manufacturing. In your opinion, can “Made in Italy” emerge stronger from the pandemic? I think so. .
Possibility of creating culture
And the last period of crisis, in which we physician database received important recognition, confirmed it. We must protect the art of making, which is typical of Made in Italy , and this art is closely linked to the territory, to people, to the and supporting the growth of the individual. You were the protagonists of a particular story that led you first to sell and then to buy back your company.
What did this experience teach you?
It must not have been easy, He reminded us that the romantic aspect of doing business often fades and there is a daily routine that sometimes puts you in difficulty. But you always have to be clear about who you are and where you come from. We are an artisan company with 150 employees and we work on handmade products , because as Italians we are good at making tailor-made suits and we will be the only ones to do so in the future: today we are even more convinced that we must transfer this vision to the entire organization.
Is there a secret behind your success?
Promemoria is based in Valmadrera, a land of factories that have suffered the crisis in the last 30 years: There is no secret. There is the predisposition to use technology to respond more quickly to adverse situations and look forward with confidence, respecting one’s DNA and the people who make certain enterprises possible. There is the desire to have a dialogue with people because it is not enough to choose them with the heart.
willingness to transfer knowledge
There is the belief that every product is born what is a pop-up, what is it for and how to use it in your business from an idea and must be sold not as a mere commercial operation but as a transmission of values and emotions. And then there is humility, which for us means understanding and preparation, and make people smile while they work. In the past you said: “True luxury is a lifestyle of knowledge and sensitivity.
What does this mean?
I consider luxury as an intimate and united kingdom cell number personal good that lasts over time, as something that we often cannot afford. It is a cross between history, need and use. Luxury must never be homologation, but rather a stimulus to improve and express the culture of beauty . We also need the superfluous to satisfy the eye and our sense of pleasure. In the new store that we will open in Milan we want to exalt the craftsmanship of wood as a sign of being able to buy a few truly beautiful things together with many other useful things.