If you’re reading this article, it’s because you’re interested in segmentation. And what a coincidence! It turns out that this guide covers everything you need to know about the topic!
What is segmentation? What are the benefits of segmentation? How do you do good segmentation?
In this guide, I have compiled all the information you need to understand how to do good segmentation.
So sit back, grab a snack, a drink, whatever you need, and let’s go!
What is segmentation?
Segmentation is a pretty broad concept, so let’s explain it for the sake of the rest of this article.
We talk about marketing segmentation or sales segmentation:
- Marketing segmentation : It is a marketing strategy that divides a broad target market into subsets of consumers to work on brand positioning.
- Sales segmentation : On the other hand, it refers to the chinese overseas africa database process of dividing a company’s sales leads or existing customer base into groups of consumers who have common needs, interests, and priorities. The goal here is to personalize sales efforts and improve the effectiveness of the sales team. It is also known as B2B segmentation .
In both cases, the principle remains the same. The goal is to break down something bulky and generic into something manageable and customizable. The difference lies in the segmentation objectives, which are not the same in sales and marketing.
In this guide, I will mainly talk about B2B segmentation.
What are the advantages of segmentation?
In this section, I will discuss the main advantages of segmentation, which are:
- Performance
- Relationship with the brand
- Cost management
Segmentation for better performance
In sales as in marketing, it is absolutely inadvisable to target your change tracking prevention settings target with a single message, thinking that because it is voluminous, potential customers will fall for it. This was the case during the 30 Glorias, but it is no longer the case today.
On the contrary, we are now in a phase of hyper-personalization: we want to consider each lead as a unique individual, with their own specificities and sensitivities to the sales message .
And to achieve this, we need to segment!
Quick Tip
At The Growth Machine, we see a clear correlation between outreach campaign performance and small segment sizes. In other words, segmentation allows you to send the right message, to the right target, at the right time. And it works much better that way.
Segment to get a better picture
By segmenting, you’ll be pretty sure that you’re targeting the right leads with the right messages. And if the segmentation and copywriting have been done right, even if that prospect doesn’t school email list buy from you, you’ve at least introduced an approach that raises awareness and makes sense.
I’ll leave it to you to imagine how much lead is solicited on a daily basis. And often in a completely wrong way: with the wrong message, the wrong wording, etc.
Guide to Segmentation If you target your potential customer in the right way, thanks to segmentation, the brand image is preserved. Better yet, the approach can become a marketing channel , as is the case with our LinkedIn network expansion campaigns.
Segment to improve your costs
Segmenting means stopping wasting time on the wrong targets.
And in my experience, that time can actually be a considerable metric!
By spending a few extra hours on clean segmentation, you will save a huge amount of time in the rest of the acquisition process .
As you can see, segmentation is no longer an option, it is an obligation. But segmentation in B2B is far from simple, and you still need to know how to do it!