We’re talking about information like business name, online behavior, contact information, and demographics.
This way, you can turn anonymous people into real, warm leads that can be delivered to sales later, therefore increasing the chances of generating revenue.
The pros are real-time insights to feed decisions honduras phone number data and proper filtering for those contacts.
The cons: it doesn’t integrate with CRM, and it doesn’t provide insights about individuals, only about companies.
5. HotJar
Hotjar can help your company analyze data on user experience.
You have a dashboard with different forms of analytics, and you also can add info to the panels with on-site polls, surveys, and other strategies to collect data from visitors.
Inside those dashboards, one The team can interesting tool is the heat map. It allows team members to understand how people are interacting with every page.
Also, there are always real-time insights on customer experience.
The cons: there is a limit of pages to access check out these 10 famous examples of comparative advertising to understand its benefits to brands the heat map, as well as a lack of proper filters on the panel.
6. Survey Anyplace
This tool will help you produce surveys and quizzes to attract users’ attention and generate new leads.
It’s a set of engaging forms to communicate with your prospective customers.
Then, you can send them to your CRM or email marketing software to continue the conversation.
By using the application, you collect a lot of essential data that your team will access later on dashboards.
Pros:
- it’s easy to use;
- it has clean documentation;
- it provides graphics for better understanding.
Disadvantages: it doesn’t communicate with other survey software, and the number of answers is limited.
If you need more people to visit your surveys, you business to consumer reviews’re going to have to pay more.
7. Intercom
Intercom is a live chat platform that is useful when the company needs to talk directly to visitors.
It uses automation with chatbots to be always there when customers demand it.
With this tool, you can engage prospective customers and qualify those contacts before they come to a real person of the team.
It offers integration with platforms like Hubspot, Shopify, and others. The software also generates a ton of reports on captured leads and the number of occurred conversations.
The cons: in some cases, it’s impossible to disable the bots, and they can be annoying for users.
For instance, you can’t create a rule to deactivate them after hours. So, many times, when a visitor might need assistance late at night, they just can’t get to a person.
8. Unbounce
That’s a great software for creating The team can landing pages. Unbounce is an LP builder with a drag-and-drop feature and templates to make it even easier for teams.
Whenever an important campaign is happening, and members ask for landing pages, you can quickly generate them.
Another good point about it is the Dynamic Text Replacement technology (DTR).
This functionality helps you change the page’s components to match the needs of a visitor by identifying the keyword they used.
That means you don’t have to produce many different landing pages to meet the users’ pain points.
You just create a set of options, and the software will switch between them whenever necessary.
The pros:
- ease of use. You don’t have to be a coding expert;
- you can add some custom features whenever you like;
- it’s easy to customize the mobile presentation.
The cons:
- the number of templates is limited;
- the starting plan may be a bit costly for small businesses;
- you can’t test pages created on other tools.
9. Marketo
Marketo is another marketing automation software. With this one, you can attract leads and create a long, successful relationship with them, thus improving the quality of those contacts.
It also allows you to produce The team can landing pages and progressive forms intuitively.