How to Use the Hero’s Journey in Content Marketing [Storytelling Guide]
Storytelling , the ability to tell compelling stories that speak to your audience, is a pillar of successful marketing. The […]
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Digital Marketing
Lead Capture: Generate your B2B Lead Magnet with Genwords
The existence of any business depends on its sales. Within the digital universe, customers are generat from web traffic. One
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How to Get Web Traffic [Ultimate Guide]
The emergence of social mia, contextual ads and other digital promotion tools seem to have relegat one of the essential
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Predictive Marketing with Artificial Intelligence: What is it like?
Marketing has been gaining ground in recent years thanks to the unprecent technological escalation that has revolutioniz brand-consumer communication (and
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Google Search Generative Experience (SGE): Positioning in times of AI
We are living in a decisive moment in the future of online business and, therefore, inbound marketing: the accelerat development
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Don’t Make Me Think: How it applies to SaaS Marketing
It is indisputable that Make Think Don’t Make Me Think is one of the Make Think essential premises in the
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The Art of War Applied to Marketing [2024]
Sometimes marketing is a battlefield, a competition that is won by the strongest or the smartest. Did you know that
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[Quick Guide] Marketing A/B Testing: Experiment, Measure and Grow
In the dynamic world of digital marketing, making decisions based on solid data has become the norm. This is where
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Google Magi: How It Impacts Search
For two years now, the world’s leading search engine has been advancing various initiatives to boost its services with the
Digital Marketing
How to Record a Phone Call on Any Device
Record business calls to improve call quality standards, take advantage of exact quotes for case studies, or just keep track
Digital Marketing
The 15 Best Marketing Podcasts
In a world as dynamic as digital marketing, staying up to date and constantly evolving is key to achieving success.
Digital Marketing
[Complete Guide] Centennial Marketing: How to Reach Generation Z
For any marketing strategy to be effective, you need to know your target audience. Who do you want to reach,