The social editorial plan is an essential tool for any online marketing and communication strategy.
It is not just a succession of romania phone number library publication dates and times, but a real strategic document.
Let’s get right to the heart of the matter: what is a ped social? Why is it important?
What is a social media editorial plan?
The social editorial plan (ped, abbreviated) is a document that contains. The entire programming of content to be shared on the company’s social profile.
In detail, a social editorial plan contains:
- the thematic categories of individual contents;
- the strategic objectives ( awareness ? lead generation ? sales?) of posts and stories;
- the tone of voice to use;
- the frequency of publication.
We can therefore say with how to make successful carousel ads certainty that a social media is a real marketing tool: let’s go into detail.
What is a social media editorial plan for?
To put it simply, a social media editorial plan serves to give a concrete form to the social media marketing strategy.
To be more precise, a social ped serves to:
- define the editorial strategy;
- make the work of the marketing team easier.
Furthermore, it should not be beb directory underestimated. That having a social ped also helps to understand. Which areas need improvement and which ones need strengthening.