If you work in marketing, you know this very well: SEO and Google Ads are tools that are often considered opposites of each other.

In truth, they are nothing more than two sides of the same coin. 

In fact, using SEO and Google Ads russia phone number library in synergy can facilitate the achievement of the objectives set at a strategic level.

While SEO focuses on organic search engine optimization, Google Ads increases your site’s exposure through paid ads.

Let’s get into the details: why use SEO and Google Ads in an integrated way?

The (substantial) differences between SEO and Google Ads

Organic with SEO or advertising with Google Ads? 

This is the question that every facebook is removing relevance scores for ads marketer always asks himself when defining the strategy.

In short, this is the first substantial difference between SEO and Google Ads : organic (and therefore free) positioning on one hand, paid boost on the other.

The point is that it’s not just about whether to invest some budget or not.

SEO and Google Ads are two tools that, although they can (and should) be used in parallel, have different characteristics and purposes.

SEO, an acronym for Search Engine Optimization, is a discipline that involves the optimization of websites for search engines through a series of more or less technical techniques and interventions.

 

The goals?

 

Strengthen the credibility and authority of your website, improve user experience, increase dwell time and decrease bounce rate, maximize visibility on search engines and drive qualifie traffic, just to name a few. 

 

Google Ads, on the other hand, is use to promote products/services, generate immediate traffic to the website (or landing page of reference) and increase the visibility of the company through specific sponsore ads.

In short, if your goal is to beb directory mprove visibility in the short term, increase sales or generate more traffic fairly quickly, investing some budget in Google Ads could be the ideal choice.

If, however, you nee to do a more in-depth job increasing the authority and credibility of your site, you might opt ​​for just a strong SEO job.