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8 Best Sales Management Software + Feature Comparison [2025]

The Best Sales Software for Small Businesses and How Each Performs

If you’re selling B2B, the main reason most businesses need sales software is to better manage their sales leads, sales team, and ultimately, sales performance .

If this is also the case for you, you need to make sure that you implement a good sales management software system .

The benefits can be significant: even el salvador phone number data a small sales team (3 people) I recently spoke to reported earning $1 million more per year in sales  after implementing their sales management software. That’s a real performance boost!

However, with all the sales management how to engage your audience with q&a videos software out there, it can be difficult to know exactly what you need to improve your performance. So I’ll start by giving you a list of useful features to look for.

Next, I’ll use that same list of features along with G2’s reviews to compare 8 different sales management software platforms in detail, including pricing .

Let’s go!

Key Features of Sales Management Software

Here are 10 essential features that sales management software can offer to help you better manage your sales leads and sales team:

  1. Visualize your leads in b2c reviews multiple pipelines with drag and drop
  2. Send automated email sequences until prospects respond
  3. Automatically enrich leads from publicly available information and email signatures
  4. Track the source (and reason for loss) of your leads and analyze it.
  5. Reminders are sent to ensure automatic follow-up when leads become inactive
  6. Track leads with built-in email and website tracking
  7. Get a bird’s eye view of what your prospects are doing in an in-app notification center.
  8. Scan leads with a built-in business card scanner
  9. Use email templates in your Gmail inbox to manage your leads more productively.
  10. Manage your leads from your inbox with a convenient sidebar.

You will find many useful functions there that you will not be able to get simply from an Excel sheet  I will detail below what functions are provided with each sales management software.

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