Supplier selection criteria:
- adequate CPM;
- brand safety – protection of a usa whatsapp data brand from any risk that it may encounter on the Internet (invalid traffic, content environment, etc.);
- visibility;
- antifraud;
- analytics.
Tactics in Yandex Media
We use a mix of video and banner formats:
- Selecting focal regions.Programmatic platforms
- We select targeting by social demographics and interests. The emphasis is on those who are interested in cooking and a healthy lifestyle.
- We connect X5 and Magnit dennis magee ceo/president data on flour purchases. We show up on the audience that bought flour at least once in the last 3 months.
- We take into account behavioral patterns: we work with the audience that visits supermarkets.
Tactics in Beeline
We focus on premium image sites: woman.ru, 7days.ru, ctc.ru and others. These are sites with high-quality business to consumer reviews inventory, audience and the ability to track consumer behavior. Programmatic platforms This choice ensures wide coverage and high brand memorability.
MyTarget
VKontakte is the key platform for our target audience. First of all, we enrich it with data:
- X5 retail data: bought flour at least once every 3 months;
- Magnit Data: bought flour in the last 3 months. Bonus: Sales Lift based on the results of the advertising campaign.
Select formats:
- Instream Pre-roll: fast delivery of key advertising message + effective retention of attention;
- Carousel: Showcase your product line and related content to increase engagement.