WordPress is undeniably the most popular content management system (CMS) in the world – its share was 60%. The first official version premiered in May 2003. It was created in PHP to support blogs and online stores. It is based on the idea of website templates and easy construction based on the redirect controller. People using WordPress have the ability to install thousands of themes, which allow you to enhance the appearance without knowing the source code.
A unique option in WordPress are also plugins that allow for complex actions on the site, such as adding navigation bars or sliders. The most important advantage of this system is its ease of use, even for PHP and HTML laymen who are starting their adventure in the world of online content. Other advantages include a wide selection of free add-ons, quick error correction and great support from a large community. However, good content is not enough, you need to know the techniques and tools to write and promote it properly. So here are 15 tips for positioning pages in WordPress.
1. Easy to read links
wordpress seo
SEO friendly links in WordPress are easily readable URLs, both for the reader and for the Google robot. What can a good link look like, and what can an SEO unfriendly link look like?
Friendly links are simple, without special characters or capital letters, providing concise information about the content of the subpage, e.g.:
https://blumoseo.pl/blog/ specialista-seo -i-jego-zadania.html
https://blumoseo.pl/pozycjonowanie-stron-warszawa
Hard-to-read links might look something like this:
https://{domain_name}/?JdeeoS=6432425
https://{domain_name}/archive/456/
We do not learn about the content of the page from them, and it is also difficult to remember them. What is more, such inappropriate croatia telephone number data links make it difficult to position websites and gain high positions in the search engine. To change the link structure, use the option Settings -> Direct links.
2. Content optimization
Frequent and regular addition of how to use retargeting ads to re-engage leads entries is extremely important, but they must be constructed in an appropriate way. The title should contain 50 to 60 characters and a key phrase. The optimal length of the description (meta description) is 150-160 characters. Its task is to provide a short introduction but also to encourage the potential reader. Headings are an important point, their hierarchy should be maintained. H1 is placed in the text once, and then lower-level headings H2->H3->H4 are properly ordered, etc.
Text is more attractive to the reader when it is diversified with good graphics. Images should be compressed and supplemented bahrain leads with the ALT attribute, i.e. an alternative description of the graphic, preferably with selected keywords. It is worth equipping yourself with the Yoast SEO plugin, which suggests how to create content most effectively and what to change to improve the positioning of websites on WordPress.
3. Stay up to date with WordPress updates
For WordPress to work effectively and safely, you need to keep up to date with the latest system and plugin updates. Each update brings bug fixes, new features, and improvements. For convenience and efficiency, we recommend regular updates (Dashboard->Updates).
4. Invest in security – HTTPS/SSL
It is important that the site is secure, i.e. protected by an SSL certificate . It does not allow data to be intercepted or changed. A characteristic site equipped with it has a green padlock symbol next to the URL. Its advantage is improved credibility, not only for the recipient, but mainly for the Google search engine, which improves the positioning of the site.
5. Link in WordPress!
Positioning of pages is largely based on internal and external linking . It is worth placing a few internal links, i.e. within a given site, as well as external ones, which refer to valuable and verified sources. Such actions will extend the user’s time on the page, increase the number of views and improve results.
These are just a few selected tips, there are many ways to position websites in WordPress and the more you know, the better SEO specialist you are! You can always use the services of our company and leave the work in the hands of professionals – we encourage you to familiarize yourself with the price list of website positioning.