BYYD is a leading mobile advertising platform specializing in RTB traffic purchasing. Mobile App Advertising The platform canada whatsapp data guarantees over 90% ad viewability and brand safety.
This is what advertising looks like in mobile apps
Roxot
Roxot offers a unique solution on the market — the GPT targeting system. Its operating principle is based on several stages:
- First of all, the system analyzes the content of popular information resources, including Habr, RBC, TASS and more than a hundred other sites.
- Further, an in-depth semantic analysis of the collected data occurs using GPT technology via an API interface. Artificial intelligence is able to determine the thematic focus dennis long ceo/president/owner of materials, even if they do not contain explicit keywords.
- After processing the information, the system assigns special labels to URLs and user cookies, which allows you to create a detailed portrait of the audience’s interests.
- At the final stage, advertising materials are shown to those users who have previously shown interest in similar content.
This approach allows for significantly higher targeting accuracy. For example, Mobile App Advertising you can focus your advertising campaign on an audience passionate about cooking and a healthy lifestyle.
Branding a page on Kinopoisk
Kinopoisk is a promising streaming platform with a quality audience. It is the second platform after YouTube in business to consumer reviews terms of concentration of target users. The service demonstrates excellent indicators: affinity exceeds 100%, while there is a minimal level of fraud and high visibility of advertising.
Services with the largest audience
To achieve maximum efficiency, we use a comprehensive approach to optimization:
We analyze the intersection of sites:
- we implement Adriver Mobile App Advertising trackers and mark all media placement channels;
- We evaluate the pairwise intersection of reach between sites to increase the reach of unique users.
We verify traffic:
- We ensure thorough traffic verification, excluding invalid impressions and clicks;
- We research audience engagement and adapt advertising materials to improve their effectiveness.
This approach not only expands unique reach, but also improves the quality of interaction with the target audience while optimally using the advertising budget.
Forecasts for results
We focused on solving three key tasks: increasing brand awareness, strengthening presence in priority regions and attracting audiences of competing brands.
According to our forecasts:
- we will be able to achieve large-scale reach and audience coverage within three months: total number of impressions 49 million (digital + OTS);
- high-quality penetration into the target audience: we plan to cover 75% of the target audience, while 16% of users will see the advertisement at least 5 times;
- We will be able to attract competitors’ customers by using analytical data from retailers.
The case shows how, with the help of a competent combination of analytics, digital tools and offline channels, you can not only achieve your goals, but also strengthen your brand’s position in the perception of consumers.