As we all know, every action you take in your acquisition strategies needs to be measured. After all, how else will you know if it’s profitable?
The same applies to the actions you take on LinkedIn. And to measure them, you can look at LinkedIn’s infamous Key Performance Indicators (KPIs)!
Why should you track them?
In this article, I’ll explain everything you need to know about LinkedIn KPIs to become a performance measurement genius.
What are LinkedIn KPIs?
On LinkedIn, just like on any other advertising network or platform, gambling data singapore you can measure your performance using certain KPIs.
Depending on your end goal, the KPIs to track may vary. Additionally, these KPIs may differ depending on the LinkedIn plan you are using.
In general, on LinkedIn, your actions are based on three possible types of goals:
- Awareness/Brand Image: Actions such as creating a company page, LinkedIn ads, a LinkedIn profile , Employee Advocacy, etc. will allow you to promote your brand and develop your image.
- Engagement: Steps like creating a LinkedIn publishing using the new crm in the banking sector and webinar strategy will allow you to develop your network and engage your contact base.
- Sales: Sending LinkedIn messages and performing other outreach actions such as LinkedIn Hooks aimed at starting a conversation and selling your product or service to different leads.
All of these actions can and should be measured using KPIs such as:
- Number of visits to the company page
- Scope
- Engagement Rate
- Traffic to your website
- Number of visits to your profile
- LinkedIn Channel Conversion Rate
Basically, you can track almost everything on Measure your success school email list LinkedIn. And that’s exactly the goal of this article. We’ll go into more detail later.
Why is it important to track LinkedIn KPIs?
Measure = Understand .
If you measure, you will be able to understand whether an action is a success or a failure.
But beyond that, you will be able to understand which action is the most successful.