The presentation of a brand has had to be renewed over the years from billboards to television commercials and finally to social media (let’s be clear: they are all still active and functional means).
Advertising now also comes from influencers and digital content creators who collaborate with small! medium and large companies.
This multi-channel nature only further complicates the work of the marketer ! who must know how to navigate between very different communication tools and styles.
The material created to promote a brand – we know – varies greatly: images! videos! GIFs! newsletters or texts shared on social channels! podcasts and so on.
The skill of the content creator – or content creator – is knowing how to vary and create content that is always original! captivating and consistent with the brand they promote .
The communication channels to be used in one of the most creative digital professions are different; the difficulty lies in knowing what to activate! when! with what budgets and what contents! without forgetting the measurement and interpretation of data.
On the economic side! all marketing and bc data hong kong communication professionals can exceed 30!000 euros per year! but it depends on the geographical area and the experience gained by each.
Another highly sought-after profile can be found supervising content creators : that of Content Manager (can we also call it Web Project Manager? Yes).
Its role is both to verify that the content produced is of quality! and to organize the work of the creators by establishing objectives and deadlines.
Are copywriters finished? No! they are not falling from the rankings…
Among the most sought-after digital professions this year are copywriting professionals ! especially those with expertise in SEO writing .
Developing texts for blogs or web portals so that they are positioned properly on search engines is a fundamental activity to attract customers he searches for inspiration or followers. Often these figures work alongside content creators to improve their content.
To write in SEO key you need to know the use of keywords well! as well as the language; know how to monitor the results and adapt your editorial strategy. Therefore! an AI is not enough to replace a good copywriter…
This career can be pursued either within a company in the marketing division! or as a freelancer or in an agency. The average annual income can vary between 20!000 and 40!000 euros! approximately.
Cloud Management Professionals
We conclude this excursus on the most sought-after digital professions today with the figures who deal with Cloud management.
Cloud computing is an important ally of companies for database and software management.
To be able to properly manage this technology! however! you need to have experts to turn to; Here they are:
- Cloud Operations Administrator. Responsible for automating tasks! securing data storage! and optimizing its esperanto leads operation. To work in this position! IT studies and experience with this type of technology are required. A mature professional can earn more than 50!000 euros per year.
Cloud Architect . This is the figure that manages the creation and design of the cloud system that will be used by a company from the front-end to the storage system. As with other digital professions related to cloud computing! he does not work alone but alongside the IT department. The average annual salary is also more than 50!000 euros.