Your LinkedIn profile is up to date, sales-optimized, and you’ve prepared your copy based on the (small) segments you’ve identified. But still, you just can’t seem to get enough responses!
You may end up asking your contact to direct you to “the right person for this.” But let’s be honest, how many times has that worked?
Well, with The Growth Machine, you can avoid all these inconveniences thanks to the different identities you can connect.
Disclaimer
This article aims to showcase the multi-identity strategy we share with our own clients.
I’ll go over some of the features of LGM. If you want the full breakdown of our features or our pricing, feel free to head over to our website where you’ll find all the information you need
The multiple identity strategy is self-explanatory: the gambling data usa salesperson uses the first identity to contact different potential customers. If there are not enough responses, we fall back on it using a second identity that is higher up in the hierarchy.
LinkedIn profile Basically, if my cold calling campaign doesn’t get any responses, then Adrien, my manager, steps in.
But don’t just create another cold calling campaign.
Before we jump into LGM and start creating campaigns left and right, we need to establish some basic rules to make this strategy work well.
The goal of this strategy is to build on cold outreach to the first identity:
- Be transparent: Recognize that this is your second attempt to reach your lead.
Hi {{firstname}} ! I know {{identity.firstname}} has already enehano celebrates 4 years and overcoming the first major crisis tried to contact you, but I wanted to let you know that your account is a priority for us. I think we should work together.
Let’s make it happen!
- Move up the hierarchy: LinkedIn profile We need to praise the leader and show him that he is really important for our business. Therefore, we use increasingly higher profiles for follow-ups; Identity 1: Salesperson Identity 2: Head of Sales Identity 3: Founder.
You can go directly from the seller to the founder, but this is the usual framework we recommend to our clients.
- Start with LinkedIn: …and try to stay active on it! This is the key element of this strategy . The great thing about LinkedIn is that with every connection request, you display your title. Here, the “Head of Sales” stands out clearly, and if the potential client wants to know more about you, they just have to check out your profile. So don’t forget to optimize your LinkedIn profile .
So let’s see how to do it with a campaign that we love to showcase!
Multi-identity campaign with LGM:
This strategy really catches your leads off guard, as no one expects to be school email list followed up by the CEO or department head! And the best part? It’s completely automatable!