When implementing a Digital Marketing strategy , it is necessary to establish a monitoring mechanism that allows you to monitor the performance of your actions to make strategic decisions based on data.
For this, there is no more complete tool than Google Analytics . In this article, you will learn how to install it on your website to have access to valuable information about your audience and their experience within your site.
Let’s go!
What is Google Analytics for?
As you know, the implementation of any new zealand telegram data Digital Marketing strategy has three stages:
- Planning: Definition of objectives, strategies and KPIs .
- Execution: Creation of content and distribution through the most efficient channels.
- Measurement: Analysis of information according to KPIs and decision making.
Setting up Google Analytics makes the third step of the process easier by giving you information about your users, your website, and your conversions. This way, you can learn:
- who visits your website,
- what is the origin of the visits,
- how users are interacting with your site and its content,
- identify the times when they are most active,
- check if SEO and SEM strategies are generating the conversions they should.
So what’s the point? Well, by monitoring this information in real time you can optimize your strategy to achieve better results. Best of all, Google Analytics is a free service!
Getting started with setting up Google Analytics
Now that you know how to use Google dennis walczyk chief executive officer Analytics, it’s time to learn its basic configuration.
1. Create an account
The first thing you need to do to set up Google Analytics is to create an account. To do this, you’ll need to go to their website .
If you have a Gmail account for your business, you just need to log in to get started. Otherwise, you’ll need to create an account, which will take no more than a minute.
Once you log in with Gmail, the Google Analytics home page will open automatically.
2. Add the data
The platform will request basic information about your property such as:
- Account name , which can be that of your brand .
- Website name , since you can manage multiple properties from the same account.
- Website URL , which is nothing more than the address of the website you want to analyze with http or https included.
- Industry category , i.e. the sector in which your company operates. Although this is not a mandatory field, this will help you access comparative market reports .
- Time zone , which will help you better understand your visitors’ schedule.
3. Get the tracking ID
Once you’ve filled out this basic information, click Get Tracking ID . After accepting the terms, you’ll be taken to the Google Analytics Manage menu .
On this screen you will see your tracking ID and the global website tag (gtag.js) . You have reached the most important step.
4. Check the operation of the code
As a final step, you will need to insert this b2c reviews tracking code into your website. To do so, you have three options:
- install the Google Analytics plugin in WordPress , where you will easily and automatically place the tracking ID on all your pages.
- use Google Tag Manager to integrate your website with Google Analytics.
- add it manually in WordPress. This option is only recommended if you have basic knowledge of HTML. You must go to the Appearance menu and add the gtag.js code in the first Head element of all your pages.
You can verify if the installation was correct if when you enter your website you see that Google Analytics is counting your visit in real time.