Companies that provide products or How to get services to other companies must consider very specific profiles. This is because their clients – B2B buyers – do not respond to personal nes and desires, but to business and organizational nes and desires.
In each organization there are profiles dicat to investigating and determining which company best meets business nes at a specific time.
So, the decisions that B2B companies must make to attract customers include how to communicate, what message to send, which are the best channels and how to effectively resolve the doubts of the people involv in buying from their companies .
In this sense, businesses that target other organizations use buyer personas that represent business buyers and, bas on these references, they propose business schemes.
Below, we will tell you about aspects of this process and how to ensure that it bears the best results.
Types of B2B Buyers
The B2B buyer is usually a professional with an academic background . You must convince him with concrete data about your product or service and show that you are knowlgeable in the area, as well as competent.
The general characteristics of B2B buyers are:
They are bas on logic and list of slovenia consumer email are orient towards solving current problems within their companies. It is not possible to influence them through emotions.
They are critical. Their trust must be support by a contract that guarantees excellence in service and/or product.
Conquer B2B buyers with our help
They generally have technical training .
Because their real-time data analysis: what it is + 4 techniques path to purchase is. Longer than that of B2C buyers, their CPA (cost per acquisition) is higher.
Broadly speaking, we find four types of B2B buyers:
Producers: manufacturing or ca cell numbers service provider companies that purchase goods and services with the aim of transforming them into other products. They depend on B2B companies for production.
- Resellers: This group includes wholesalers, retailers, and brokers who sell goods and services without altering them. Since they have great market power, having them as customers can scale your sales significantly.