There’s a lot of information out there about influencer marketing. But when it comes to measuring, evaluating, and reporting your influencer campaign, things get a little quiet. Read on to learn how to analyze the success of your campaign.
Focus on the result
Not all metrics will be important for your measurement. It depends on what you want to achieve with your campaign. Do you want to sell your product, get people to know you, or something else?
For example, if you want to increase the number mint database of followers on your account, the number of comments on a certain post will not be important to you. That’s why it’s important to clearly set goals so that you can identify metrics that will create quality reporting. There’s nothing worse than finishing a campaign and having the metrics set up incorrectly.
Brand awareness
For brand awareness, the primary metric is impressions. This is how many people your content reached. This data is private, but as part of transparency and good collaboration, the influencer should provide you with the data you need to evaluate the success of your campaign.
If your goal is to create or grow a the rise of predictive marketing: what to expect in the coming years in terms of data privacy community around your brand, engagement metrics are important to you. These are the number of likes, comments, and shares. In this case, you can calculate this number yourself. Simply add these three numbers together and you will get brand engagement.
Follower growth
In this case, increasing followers takes place on your brand’s social networks, so it’s easy to monitor this data.
How many people visited your site thanks to an influencer can be found out quite easily if you use a tracking link to your site that you provide to the influencer. Such as bit.ly.
If you want to find out more detailed information about new site visitors, use Google AdWords. Thanks to this, you can track people’s behavior on the site (time spent on the site, number of new visitors, which site the visitors come from).
The easiest and most proven way to contact lists track purchases through influencers is to use a discount code. Create a discount, for example, 20%, with the influencer’s name and the discount amount. Discount codes help you analyze the effectiveness of your sales campaign.