Live streaming is one of the most important current trends in Digital Marketing.
This format has overcome most others in the preference of web users, and among its possibilities, the Q&A Video is one of the most interesting.
Currently, 80% of web users are more likely to watch live streaming than read a blog post. Amidst this movement, expectations are that this market will earn about US$70 billion by 2021.
With such expressive numbers, it’s necessary ghana phone number data to go deeper into the subject.
Companies, digital influencers, and any content producer can use Video Q&A as a strategy.
With a good proposal behind it, there are positive results that you can achieve.
However, it’s necessary to follow some essential parameters to reach the company’s expectations and the public that will watch the content.
Therefore, this article will approach the how to build a data culture in your company? subject in detail, addressing topics such as:
- What is Video Q&A?
- What are the benefits of that How to strategy?
- How to run a successful Q&A session?
- What proper platforms can host a Q&A session?
Read on and check it out!
What is Video Q&A?
Video Q&A is a media format in which companies or content creators interact with viewers by answering their questions.
Thus, it’s possible to talk about a specific subject or general questions about the company, the business area, a product, among others.
In this format, the differential factor is the possibility of being live. To the greater appeal that live streaming enables, there’s still real-time interaction with the content.
As a result, engagement can be one of the most important aspects of a Q&A Video.
It’s possible to host this content on various business to consumer reviews platforms or even on the company’s website.
It’s important to have a digital space where viewers can send their questions and check the answers in real-time.
The most significant dynamic that the Q&A Video provides is its central differential for an FAQ page.
Thus, interaction generates greater engagement, increases traffic to a particular channel, among other advantages.
What are the benefits of that strategy?
Are you looking to understand the benefits of performing a live Q&A? Find out what are the main advantages of this format and why it provides such attractive opportunities!
Boost audience
Increase your audience by performing a live Q&A.
That achievement is possible because your audience certainly has doubts and many questions to ask.
With this opportunity, there’s a great chance that people will connect to watch the questions being answered and also to interact.
Generate more engagement
When the audience accesses a live stream, comments with their questions, and shares the broadcast with friends, there’s a natural acceptance of the content.
All this awakened activity creates a natural situation of engagement. The live Q&A can engage your audience around content relevant to them.
Attract more qualified traffic
Do you know who is interested in making questions about your company or subjects related to your business area? Customers or prospects!
That means live Q&As are great opportunities to get qualified traffic. People who are already among your target audience are more likely to watch, interact, and even convert.
Generate more conversions
Conversions depend on what the live Q&A proposes.
If you want to launch a new product or service, streaming helps to solve doubts, removing sales objections that could stop purchases.