Would you like to create products and services that your customers can’t stop using? In his book Hook (2020, . Sunshine Business Dev), Nir Eyal has develop the lessons of the Hook system . In this volume, the Israeli-born investment expert teaches you the strategies to hook your audience and turn them into loyal customers.
All about learning Hook from Nir Eyal
Hook learning is an invaluable guide for marketers looking to improve their strategies and build a lasting connection with their customers.
In the digital age, consumers are expos to a huge amount of stimuli, so capturing their attention and loyalty has become a challenge.
Through learning Hook, you will be able to understand and identify strategies to make your product or service become part of it.
Each of these concepts appli to SaaS marketing can make the difference between success and stagnation for your business.
Let’s go there!
Group-427320753
The book: “Hook: How to Build Successful Habit-Forming Products and Services” by Nir Eyal
“Hook: How to Build Successful Products and Services that Form Habits” is a book by Nir Eyal, a consultant to companies such as Google and Facebook and an expert in consumer psychology.
It was first publish list of seychelles consumer email in 2014 and has since become a bestseller, reaching the New York Times bestseller list.
In this work, the author explains the Hook model. Its objective is to create a habit, a behavior that is perform automatically, without the ne to think or decide.
In this sense he points out that habits
Ae form when a sequence of actions is repeat, which is activat by a trigger that produces a reward. The 25+ unsolicit email templates to increase your response rate creation of this habit implies a commitment on the part of the user or client.
Nir presents the way in which products or Hook Lessons services can be develop that engage the user. His clarity in presenting a holistic view of how addictive products work is remarkable.
A look that helps ca cell numbers readers position themselves against their competition. The author makes it clear that products or services should not be creat deliberately. In fact, he points out that, “addictive products are not creat by accident. They are design with a specific purpose: to hook and keep users loyal.”