The term “top voices” refers to “model voices” which are words that should be heard for their value,
excellent work and professional experience that are functional for a given sector.
The voice of these professionals increases the productivity of those who listen to them, which is why
LinkedIn gives them the recognition they deserve.
To be included in this list, you must meet the selection criteria for the ranking, which consists of
the relevance of the content of the users on the platform and its positive effect on the
related industries in this virtual community designed to contain information about companies, businesses and jobs.
But how to compile such a short list within a social business network where around 2 million posts circulate daily?
To compile this list of LinkedIn Top Voices, editors and the LinkedIn Flagship Relevance
team worked together to select the most engaging professionals from across the competition.
Within a period of 1 year, different parameters are evaluated:
- commitment of professionals to the cause under discussion and their experience in the subject;
- Analyze what kind of conversations they are generating, are they positive or negative?
- The team verifies whether professionals generate effective engagement with their audience and
- whether they attract dedicated followers on the topic in question.
In this way, they can select from among the entire community who are most influential.
Keep in mind that these professionals carry out their marketing techniques using LinkedIn as a
means to implement their strategy. Now, find out who these people selected as LinkedIn Top Voices in Latin America are.
Let’s get started!
Ana Maria Gutierrez
Originally from Chile, a psychologist with a saudi arabia telegram data master’s degree in systemic psychology , she is also a professional dedicated to various areas:
- employability and career development coach;
- human resources consultant;
- leadership and organizational development facilitator .
Ana María Gutierrez’s work consists of providing advice and programs to enhance professional strengths and help achieve their objectives
Santiago Bilinkis
Argentine economist, entrepreneur , dennis yang ceo technologist and author.
In 2010 he was selected to attend Singularity University at NASA’s Silicon Valley campus, where he
studied alongside the world’s leading scientists.
On LinkedIn he writes mostly articles about entrepreneurship and technology . He is the
author of the publication “The Passion Trap” where he talks about how to discover our purpose and
the legacy or mark we want to leave on the world .
Santiago publishes through various platforms such as LinkedIn, official website and a blog. For this
reason, we are looking at an entrepreneur who has a long history in social media marketing .
Juan Del Cerro
Born in Mexico, founder and CEO of Disruptivo and Socialab México.
Juan Del Cerro writes mainly about social entrepreneurship , which are businesses
responsible for creating solutions to the major problems facing the planet; it is an ally of life in
society.
Their publications seek to encourage more and more young people to become social entrepreneurs ,
giving them the necessary tools to become agents of change.
It seeks to ensure that social problems are resolved by the same people who suffer from them.
Nestor Marquez
Néstor Márquez is a Mexican who b2c reviews produces content about the digital revolution we are
currently experiencing and the future of work.
When we hear about the future of work , it refers to the different facets that labor markets may
present in the future that, directly or indirectly, will eliminate jobs for a simple but complex
reason: technological advances .
It is responsible for studying why work is what it is today , the constant feeling of
dissatisfaction generated in the majority of workers and without understanding – or without the
possibility of doing so – the history of labor definitions.
Whose past is generally loaded with discrimination, desires for labor exploitation, creation of social classes and segregation of some of them.
In its content “Tips, racism and the future of work”, the following type of approach is made: we must
understand the past and present of the labor market, in order to assimilate what awaits us in the not-too-distant future.
Sylvia Ramirez Rueda
Born in Bucaramanga, Sylvia is a successful Colombian, content author and director at The International Happiness Bureau and included in LinkedIn’s Top Voices.
Its content is based on topics of leadership, emotional intelligence and personal branding .
Her publications are similar to those of Néstor Márquez, however, she tries to address work problems in a more positive way , providing personal solutions to those who read her and even watch her educational videos.
Sylvia uses LinkedIn because she believes that using the platform makes it easier to expand her voice and thus achieve a greater number of conversions.
We finished!
Knowing these 5 top LinkedIn voices from Latin America allows us to draw various conclusions on the subject.
Letting others know what we think, the achievements we have reached and what our next goals are, is an excellent Digital Marketing technique to put into practice.
Reaching out to the reading public is no easy task; it is essential to apply different techniques such as data science to improve our profile.
They are interdisciplinary processes that involve scientific methods, processes and systems to extract knowledge or a better understanding of data in its infinite forms and in this way, apply them in our strategy.
Being new to LinkedIn is no reason not to expose your level of expertise and content in order to attract many users to your profile. These Top Voices on LinkedIn started from scratch. Don’t waste any more time and make yourself known!
If you want to be a digital influencer or want to count on their help to grow your brand, I invite you to download the free infographic that we prepared about these personalities, where you will find the most up-to-date and qualified information. It’s a must-read!