One of the industries that has grown the most in the last decade is the technology industry. Within it, technology-based financial companies have developed a significant and highly competitive market. Hence the strength that fintech marketing has gained.
In this context, companies need to stand out and find new ways to attract customers and generate leads. That is where the importance of fintech marketing lies and the need to have an agency that adapts to the needs of your company. Genwords, an inbound marketing agency , has extensive experience working with companies in the fintech sector. Our experts have made companies in this field stand out. If you want to know how, we will tell you in this article.
How an Inbound Strategy Works for Fintech Marketing
In the world of fintech marketing, inbound marketing has become a very effective tactic. According to a study by Hubspot , inbound marketing generates 54% more leads than traditional outbound marketing.
But let’s take a look at the list of tanzania consumer email concept from the beginning. Let’s start by asking (and answering), what is inbound and why do we need to add it to our business strategy?
It is a methodology that makes valuable information available to the public so that it can be useful to potential users and customers. The inbound spirit is educational and seeks to get people to approach brands in a natural (non-intrusive) way.
Fintech Marketing
This is the number one step if you want to attract new leads to your company. Once you get them, you can move forward in the art of war applied to marketing [2024] the sales funnel to get that lead to become a user.
In addition to capturing leads and uab directory gaining specific clients, inbound marketing also gives credibility and prestige to a brand.
We consider the existence of three stages of the sales funnel that are related to the lead stage . These are TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel).
Each stage requires specific marketing strategies based on its communication objectives: attract/discover/interest, persuade and sell.