② Avoiding the risk of flame wars and establishing rules for handling inquiries
The great appeal of Twitter is its ability to spread information, but it can also lead to a backlash if you post something incorrectly. A backlash can damage the credibility of your entire company, so it’s important to take proper precautions.
Here are some basic argentina phone number library precautions to keep in mind:
- Do not tweet personal or important information
- Only tweet reliable information
- Consider in advance what to do if you receive an inquiry via Twitter DM
Because it is so easy to post, it is a good idea to carefully scrutinize the content beforehand or create a manual in advance and decide to tweet in accordance with the rules.
In addition to not bringing up sensitive topics, it is also important to always respond calmly and sincerely to replies. Do not rush to reply to negative replies, but rather discuss the matter with the entire company before deciding how to respond.
If an inquiry about your effective methods and tools for attracting clients company’s services or products comes via Twitter DM, there is a risk that it will be overlooked, so take measures to prevent any problems, such as writing in your profile section that a link to your inquiry homepage will be made.
If you want to provide customer support via DM, one option is to use a Twitter DM bot.
3. Check out popular corporate accounts on Twitter
Take a look at the accounts of companies that are already successful on Twitter and study the following points to see if there are any elements that you can adopt in your own company.
- Profile section, account worldview, policy, etc.
- Regarding posts, such as the most popular post content and images, interactions with users, campaign format and content, etc.
- If it is a competitor, are global seo work there any aspects of their followers, such as their gender or age, that you could use as reference for your own target audience?
[Practice]
① Post in a timely manner and make posts that are familiar and relatable.
Always keep an eye on Twitter trends so you can use current events to promote your company.
Since Twitter is a place where information is exchanged in real time, posting something related to trending information increases the chances of it being spread.
You can also use Twitter’s “Moment Calendar,” which compiles seasonal topics throughout the year and what day it is today, as a reference for creating your posts.
② Provide useful information
Posts that include ideas for using your own products, recipe variations, and information about great campaign deals are likely to receive many likes and retweets.
If you can regularly post information that users did not know or content that they find useful, you will be more likely to be recognized as a “useful account.”
3) Post questions, surveys, and other content that users can participate in
One of the strengths of SNS is two-way communication. While replying to replies to posts is important, there is no reason not to take advantage of the opportunity to hear the real voices of users.
By conducting surveys or questions with two to four options that are easy to participate in, you can create an opportunity to generate interactions with many users. Depending on the content of the questions, you can also deepen your understanding of your followers, such as their tastes and opinions.