Nowadays, the term digital transformation is mentioned a lot and society already considers this term to be outdated. However, in reality, it is still an issue that we should look into and clarify what this step actually entails and what its benefits are.
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market demands. This change in the way you look at business in the digital age is digital transformation.
It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about and interact with customers. As we move from paper to spreadsheets to intelligent applications to manage our business, we have a chance to reimagine how we do business, how we engage our customers, with digital technology on our side. Whether it’s a contact center that needs to speed up and make life easier for agents, or a large financial institution that needs to speed up and automate entire internal processes, there’s always a good time to digital transform.
For small businesses just starting out, there’s no need to set up business processes and transform them later. You can move your organization forward from the start. Building a 21st century business on sticky notes and handwritten books is simply not sustainable. Thinking, planning, and building digitally will prepare you to be agile, flexible, and ready to grow.
For an even better view of this issue, we recommend taking a look at the Salesforce training trailhead , which will briefly explain the entire process.
Does it matter?
Technology is driving the shift in business, and gambling data china companies that want to succeed must merge technology with strategy to stay ahead. Data analytics is at the top of the list of priorities, especially when it comes to data visualization and machine learning.
Speed is also an important consideration. Digital initiatives that increase the speed and agility of an organization are at the forefront of digital leadership.
These are operational priorities, but the ultimate goal is a positive customer experience and is a significant driver of digital transformation. Customer experience can make or break a business, and digital technologies play a critical role in ensuring a positive relationship between businesses and their customers.
New = Better?
It’s no surprise that the main benefits of digital transformation he searches for inspiration come from the technology that makes it possible. However, digital transformation is also about eliminating outdated ideas and processes in favor of new and innovative technology that’s right for your business .
For example, many healthcare institutions are eschewing smartphones and mobile devices in favor of legacy technology like pagers. These issues can affect all disciplines and sizes of organizations, resulting in thousands or even millions in lost revenue maintaining legacy systems.
Once the legacy technology is replaced, IT teams can focus more on new technologies and innovations than on working on existing IT issues. Businesses that want to keep up with the rapid pace of digital change must focus on increasing efficiency and implementing new technologies as much as possible. And what are the expectations and goals of customers whose businesses have undergone transformation? We can see the main interests and priorities in this chart.
What are the goals of digital transformation?
Source: Salesforce.com
What is the route?
It’s important to remember that most companies thailand data are still in different stages of the process and it doesn’t have to happen all at once. While you may hear about rapid transitions, that doesn’t necessarily mean the company is doing it in a strategic, effective, or sustainable way.