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Companies are failing at digital transformation. These 8 things are causing them the most problems

When planning a digital transformation, we should first think about what our strategic goal is. However, it is not recommended to choose, for example, “get rid of paperwork.” A real strategic goal is, for example, “increase customer satisfaction”, “increase the number of orders” or “speed up and streamline processes”.

Digital transformation goals and strategies should be driven primarily by the needs of our customers, because without them no company would survive. How to retain existing customers, how to attract new ones and how to keep them satisfied should be the basis of all innovation and transformation activities in the company.

3. Fear of failure

It is natural for success to encourage us in every activity we  gambling data hong kong do, and for failure to disappoint us. However, when implementing new solutions, fear of failure should not hinder efforts to make change.

It is extremely important to follow the motto “Either we succeed or we learn”. This approach should be supported in particular by the company’s management, so as not to inhibit the company’s innovative potential. For example, people should not be afraid of being fired in the event of partial failure.

4. Absence of a digital team
Who should initiate the change? Should the requirements come from the business or from the IT department? There will always be a difference between these two worlds. Business people are rarely able to define the requirements exactly as the IT specialist expects. Conversely, the IT specialist is usually not able to see the problem with the same eyes as the business person.

“Companies that are successful in digital transformation therefore usually have so-called digital teams that have company-wide scope and form a bridge between the technical world and the business. They must include innovative people who are not afraid of new things, and above all analysts who are able to define business requirements in such a way that there are no misunderstandings during implementation,” recommends Gers.

5. Insufficient preparation

Very often, companies do not give high priority to the preparation  let’s get some terminology straight of the project itself. Especially in the case of digital transformation, it is important to realize that it consists of a number of separate projects, each of which has its own goal, timeline, costs, and above all business reasons. Without proper preparation, failures are very common and the desire to continue decreases.

It must also include proposals for the order of individual sub-projects so that the benefits are visible as soon as possible and support the adoption of changes throughout the company,” advises Eduard Gers from Enehan.

6. Inappropriate selection of “low-hanging fruit”
The theme of good preparation is also related to the approach used by today’s most successful people. Achieving quick results is usually very beneficial and can support the further progress of digital transformation.

Let’s go back to the example of digitizing paper documentation once again. For example, it is not a good idea to invest in an expensive solution for digitizing manually filled-in documents when our overall goal is not to create paper documentation. In that case, these investments will be more or less wasted.

7. “Alone, all alone”
A common phenomenon in companies is also distrust of  thailand data external help. When the project is unsuccessful, the easiest thing to say is: “But you didn’t say…”.

Ideally, an experienced external company should first help you understand whether the entire initiative is relevant.

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