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Universal personalization strategies help companies work with clients in any sphere, ensuring a high level of loyalty and trust. They […]

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Reputational costs are the losses a company incurs due to a deterioration in its reputation in the eyes of customers,

Personalized marketing, while effective, with personalizationcomes with some challenges. Main problems: Ethics and privacy. Customers are increasingly with personalization concerned

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The company has the opportunity to collect data about its customers within the framework of the law. Their use allows

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The main challenge is competition with large umbrella brands. They promote several product lines at once within one brand, which

Our client is a multigrain flour brand. The product portfolio includes a wide range of products from classic wheat to

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Social networks have become an integral part of modern marketing, providing brands with powerful tools for interacting with the target