Chat conversion rate: how to interpret this indicator?
The popularity of live chat among businesses is on the rise. According to AMR statistics (2022), the global software market […]
Digital Marketing
Digital Marketing
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Digital Marketing
Expert Systems and Artificial Intelligence: An Introductory Guide
In everyday life, devices that use the components of an expert system also perform other tasks, such as setting reminders,
Digital Marketing
Workforce Optimization: The Ultimate Guide for 2024
Today’s businesses walk a tightrope when it comes to customer service and efficiency. On one hand, there is always a
Digital Marketing
5 applications of Artificial Intelligence that will surprise you
This means that businesses should focus on improving their bot capabilities through AI, specifically using its power to capture
Digital Marketing
Chatbot: How does it work? Evolution and trends 2024
A chatbot , also known as a conversational bot, robot, or virtual assistant, is a tool powered (or not) by
Digital Marketing
Pay Per Click Marketing: More Than Just Google Ads
Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware
Digital Marketing
Who is a marketing director and what tasks does he solve?
Have you ever wondered why one manufacturer’s products are in great demand, while another’s, no worse in quality, continue to
Digital Marketing
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