” Therefore, you need to have a good source of customer data and connections between call centers, e-commerce, marketing, and other systems. With the right pipelines, you can implement ROI-enhancing tactics such as: for those with open cases Merge customer records Send fewer messages to those who are overwhelmed Cable network Showtime did just that, starting before the pandemic. Showtime used Salesforce Audience Studio to lock in subscriber spend and shifted budget to recently unsubscribed customers to bring them back.
These should be ongoing
This more efficient approach to their marketing ios database helped them reach 25 million people. 3. Accelerate planning cycles (Optimization) In normal years (i.e., not 2020 or 2021), it’s common for marketers to plan media spend on a quarterly or even annual basis. But in today’s environment, that rhythm doesn’t work. Measure, reallocate, test, and optimize: not one-off activities. Continuous monitoring allows you to shift spend to better-performing channels, cut losses, and maximize existing resources.
Data analytics will have to play a critical
It also allows you to respond to market changes, such as changing tactics in areas affected by natural disasters or epidemics. According to McKinsey , rethinking marketing for the “new normal” includes, among other things, constant analysis of customer data . “ role not only in monitoring consumer preferences and behaviors at increasingly granular levels, but also in enabling rapid response to opportunities or threats.
This reduced data wait times from two to three weeks
” Part of this acceleration requires better data management , moving from manual reporting to an automated, real-time system. Salesforce was able to combine marketing data from 83 sources and 182 streams using Datorama . to near real-time. And most importantly, marketing ROI increased by 28%. Even as businesses face tighter budgets and a lower tolerance for risk, marketers still have plenty of opportunities to increase their ROI .
You just need the right data to help you chart the course
Discover the latest trends in the marketing digital transformation and acceleration sector in our “State of Marketing” report Share the article Exclusively for you Influencer Marketing: How to Choose Who to Work With and Which Metrics to Consider 7 minute read Affiliate Marketing: What is it and how does it work? 4 minute read See related content by topic Marketing Customer journeyWriting Effective Emails: 5 Tips Writing an email that gets a response is an art form.
5 Tips Writing Effective Emails
Whether your goal is to introduce your global seo work products or services to potential clients, find a speaker for an event, or get press attention, here are five ways to make sure your emails don’t get ignored. Salesforce Italy 09/06/2021 6 minute read Share the article Can you remember why you responded to the last email in your inbox? It could have been the subject line, the person who wrote to you, or the first sentence.