The question of whether it is worth devoting time to reading for professional growth in the creative industry remains open for many. We turned to several experts in the field of creativity and found out their opinion on the role of books in developing skills and ideas.
Pyotr Gubanov, PostPost
Non-fiction books can help develop soft skills, such as creativity and negotiation skills.
I like the book “Everything Can Be Negotiated” by Gavin Kennedy. It is about how to telemarketing data communicate with people, negotiate for the best price and not be shy about getting the best conditions for yourself.
In general, I believe that any book, even the most unsightly, can be useful.
Anton Schultz, creative group WTF!?
We say “ugh” three times to non-fiction and cross ourselves every time we see a recommendation to read the conditional (temporarily, very specific) Ilyakhov. In 2k24, information becomes outdated in a matter of minutes. Any Kotler 5.0 becomes irrelevant even before its release.
Vetefshniks respect and approve only of fiction – you can at least have fun there. And all the meanings, archetypes and conflicts of fiction are timeless.
Daria Migel, Migel Agency
Is it important for me that employees read in the team?
I will answer this question this way: we have an informal book club in our agency.
At some point, my colleagues bf leads and I realized that we all love to read, and discussing books together is also interesting.
Therefore, reading in a team not only develops skills and eye for detail, but can also be a cool team tool.
Masha Sergeeva, RIS group
I am a convinced supporter of the idea that creativity is the most “disciplined” function in an agency. You can generate working ideas on a stream by building my blog a system that stimulates inspiration
Read, watch, listen to anything – this is visualization, “fuel” for generating ideas.
Reading, whether fiction or non-fiction, remains an important tool for development in the creative industry. Choose books that inspire you and help you develop!
The Litres Bibilioteka team has collected all the books in one selection so that you don’t have to search, it’s at the link.