In an ideal world, their activity leads directly to conversions.
But we don’t live in it, and Demand Gen campaigns alone often don’t lead to conversions. As the name suggests, the main goal is to “generate demand.”
So why Demand Gen when we already have Performance Max?
Both campaigns complement each other well.
Google has been heavily promoting Performance Max campaigns since November 2021, and that’s not changing. Their greatest strength is in bc data america generating conversions through freedom, machine learning, and automation.
However, Performance Max focuses mainly on the lower part of the marketing funnel, that is, on people who are already in a later stage of their decision-making process.
What are Demand Gen campaigns for?
However, for a Performance Max campaign to achieve the expected results and in sufficient volume, it is essential to have a broad audience. “pmaxka” can target this audience and reach them with advertisements and offers.
That’s why the Demand Gen campaign what does this have to do with parents? was born in 2023. Its main idea is to target people at the top of the marketing funnel and create a previously non-existent demand for products and services.
As Google presented at the Google Marketing Live online conference in May 2024, the great advantage of Demand Gen is that it can prepare a quality audience, which is then fed into Performance Max campaigns.
Where and how is Demand Gen displayed?
Google states in its materials that “ Demand Gen campaign assets must meet very high quality standards because this type of campaign displays ads on highly visually focused entertainment platforms . ”
We need to pay maximum anhui mobile phone number list attention to advertisements, because they can often be a potential customer’s first contact with our company.
we can look forward to a powerful alternative to demand generation campaigns, as we know them from paid promotion on social networks, for example.
If you’re just starting out with a Demand Gen campaign, you can find best practices for creating assets and their specifications clearly in Google Help .