For most of us, when we hear the word “Influencer” the social network that immediately comes to mind is Instagram. But, what about LinkedIn influencers ? That doesn’t sound so common anymore, does it?
This is because the influencer concept is usually identified with a B2C strategy . However, many companies do not target the end consumer, but rather their clients are other companies and professionals.
LinkedIn is a professional social network, and therefore ideal for B2B strategies . And there is no reason to believe that doing soInfluencer Marketingon LinkedIn may not be as effective as it is on other platforms.
What is not so clear, however, is how to be an influencer on LinkedIn or what we should look for when selecting a profile to carry out this work in relation to a brand.
Do you have questions about using LinkedIn as an Influencer Marketing platform? In this post we will try to answer all your questions and teach you how to create influencer strategies on LinkedIn.
LinkedIn as a social network for Influencer Marketing
LinkedIn has several features that make it interesting from a user perspective.Influencer Marketing:
- On the one hand, there is the aforementioned network, which is of a professional nature , so any company that does not have the end consumer as a client has in advertising database LinkedIn one of the few networks (along with Xing) where it can find, without much effort, the people in charge of making purchasing decisions.
- In addition, we must consider the enormous growth that LinkedIn has had, which already has 500 million users worldwide, and also that networking is an integral part of the nature of this social network.
- What does this mean? The opinion or positioning of the right person (LinkedIn influencers) on a specific topic will most likely have a significant impact on their network of contacts.
- Since the concept of authority is very present in the effectiveness of influencer marketing, LinkedIn presents itself as a more than favorable environment to carry out this type of action.
Influencer LinkedIn Marketing vs LinkedIn Ads: Which to Choose?
If you are considering using LinkedIn as a platform to promote your products or services, you may find yourself in the dilemma of choosing between these two options. How do you choose between doing actions with influencers on LinkedIn or investing in LinkedIn Ads?
Advantages of LinkedIn Ads
- In the style of what happens with Facebook Ads, the use of LinkedIn Ads allows for very complete segmentation .
- You can manage up to 100 different criteria to get your departments across the country have been inundated ad in front of the right eyes, and you can also present it in text, image or video formats.
- You also have control over spending , by setting a bid for your ads in the style of AdWords or by setting a maximum daily spend.
Advantages of doing Influencer Marketing on LinkedIn
There is a problem in LinkedIn Ads that is very difficult to deal with: the advertising nature of the format itself. And that is where theInfluencer MarketingTake advantage: LinkedIn influencers who take part in a campaign are not trying to sell you anything.
- Even if there is a financial reward for their collaboration, it will be very difficult for someone who has worked hard to build a professional reputation to put it at risk by recommending a product they do not believe in .
- People who take their opinions into account are more than b2c phone list aware of this, so the credibility of the message is much greater and therefore so is its effectiveness.
Influencers on LinkedIn: what they are and how they work
When talking about influencers on LinkedIn, we must distinguish between those who have that status “officially” and those who do not:
LinkedIn influencers In 2013, LinkedIn launched a program called “ LinkedIn Influencers ” through which a number of relevant personalities had the option of writing long posts.
These relevant personalities were world-class names known for being a reference in their sector and said program could only be accessed by direct invitation from the social network.
However, this option to write posts on any topic related to their knowledge was later extended to all users.
LinkedIn influencers What has not changed is the way to become part of the exclusive club ofprofiles considered as influencerson LinkedIn. Belonging to this select club in an official capacity remains a privilege granted by direct invitation .