Do you know how to increase your conversions and connect with your potential customers faster? Yes, pop-ups allow you to do just that.
Read on to discover the types of pop-ups that work best and how you can use them to capture the user’s attention at the right moment, achieve more purchases in your store and drive more subscribers to your marketing channels… all “automatically.”
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Table of Contents
- What is a pop-up?
- Types of pop-ups that work best
- Pop-up examples
- 7. Enjoy & Verdura reminds you that you are leaving without buying
What is a pop-up?
A pop-up is a digital marketing tool used on rich people database websites and e-commerce that displays content to capture the user’s attention .
These pop-up ads can include questions or a call to action (CTA) to promote special content or offers, engage subscribers, or make the shopping experience easier.
Used well, they improve the user experience and, in turn, your conversion rates .
«Pop-ups help you create highly targeted conversion experiences on your website. You can have them appear only to certain visitors using triggers. For example, when they enter the page, when they leave, after a certain amount of time, when they click through, or when they have viewed a certain percentage of your page.»
— Oli Gardner, Co-Founder of Unbounce
What is a pop-up for?
According to Optimonk , the best pop-ups achieve 42.35% conversions . Not only that, but they help you improve communication with visitors and collect very useful data that you can use in your marketing strategies to retain customers.
There’s a reason they’re such a popular you shoot documentary-style videos marketing tool. Yes, you’ll see brands like Nike, Shein, Spotify, and Samsung using them, but more and more SMEs and entrepreneurs are using them, especially in e-commerce .
Here’s how some brands use them:
The good thing is that to use them, you only need WordPress plugins or Shopify and PrestaShop add-ons. Plus, they are compatible with Google Analytics and many marketing platforms like Brevo , easily integrating with the best pop-up services or integrating them natively.
Types of pop-ups that work best
1. Pop-up modal (ventana central)
Also called a “lightbox,” it is a box that appears in the center of the screen and obscures the main content of the page.
Uses: Forms, important promotions or notifications.
Example: An eco-friendly store displays a burkina faso leads modal pop-up after 10 seconds. The form pop-up box invites the user to subscribe to their email list: “Subscribe to our green newsletter and get 20% off your first purchase.”
Offering a discount in exchange for a subscription achieves conversions of 7.65% .