2. Full screen pop-up
Interstitial ad that takes up the entire screen and blocks access to the content. Although it may seem invasive, if the message is relevant or important, there is no better way to capture the attention of your target audience and increase your conversions by 14.40% .
Uses: Legal notices, announcements to highlight a new product or event, a Flash sale or premium content.
Example: A brick-and-mortar delicatessen store in Gijón will set up a pop-up store in a shopping centre in Madrid for 3 days. To advertise it, it shows a full-screen ad on its page to visitors from nearby regions.
3. Sliding pop-up or “slide-in”
An ad that scrolls from the side or bottom of the page, but does not block the main content.
Uses: Help chat, recommendations or subscription boxes in exchange for lead magnets relevant to the content of the page.
Example: An English academy displays a sliding pop-up after 30 seconds of a blog post: “Want to try our English method? Join our students and get a free class.”
4. Fixed bar floating pop-up
This pop-up remains discreetly visible at the top or bottom of the screen while the user is browsing.
Uses: Legal notices, cookies, news or temporary promotions.
Example: A gym uses the floating bar to invite users to sign up for any of their classes at a reduced price for the first month. The offer expires in a week and a timer indicates the time remaining.
5. Interactive pop-up or multimedia
This type of pop-up includes questions or gamification elements in the form of a video, image or animation and is perfect for capturing overseas chinese database attention by improving the user experience.
Uses: Demonstrations, interactive catalogues, promotional videos or surveys.
Example: A pizza restaurant creates an interactive pop-up where site visitors “spin a wheel” to win discounts on their next order in exchange for an email address. These types of pop-ups generate average conversion rates of 13.23% .
6. Customer support pop-up
This floating box stays in view in a corner or side of the screen, usually at the bottom right, while the user navigates the site.
Uses: Welcome messages, surveys, quick notifications, lead generation or customer support chat.
Example: A consulting service offers immediate assistance via a chatbot on its homepage: “Any questions? I’m here to help.” This is ideal for guiding the purchase and offering a better customer experience.
7. Exit-intent pop-up
This pop-up is triggered when the user is about to leave a page. One of the main advantages is that it grabs the user’s attention and gives them 8 beginner mistakes online an incentive to stay on the site.
Uses: Special offers, abandoned cart recovery.
Examples: An organic products store displays a new window with a 10% discount code when it detects that a user abandons their cart without completing the purchase. This technique has already generated 37% more purchases for other stores.
Pop-up examples
Toyota displays this modal pop-up in the burkina faso leads used car leasing section of its website. The aim is to show its offer in a very visual way and invite visitors to read more information.
Why it works: The brand segments by interest and clearly improves the potential customer experience without interrupting the navigation of other visitors.