By now we know that videos are an integral part of our daily lives, but also allies for our businesses in the form of video ads , be they Facebook video ads, YouTube, etc.
Today, in the digital age, people are constantly consuming and sharing videos with their loved ones, colleagues and acquaintances.
From animal videos to informational tutorials to promotional content, the variety of video types available is endless.
Precisely for this reason it becomes essential to include video advertising in your web strategy .
This represents a golden opportunity to showcase your brand differently and creatively through engaging and high-performing video advertising.
There are several studies that confirm this and show the clear advantages of video advertising campaigns .
Not to mention that the ROI (return on investment) is also improved. Source: Vidyard
4 Reasons to Choose Video Advertising
Creating video ads alongside text or image ads for your brand campaigns can have many benefits.
There are many reasons for choosing to create video ads, so let’s summarize the 4 most important ones according to data collected by some studies:
- Video advertising is more engaging : videos vnpay database are immersive, engaging and more engaging than images , or at least that’s what 74% of companies surveyed by Renderforest noticed . If someone stops to watch a video for 3 seconds, it’s very likely that they’ll stay for 10 seconds, and if they get to 10, there’s a good chance they’ll even get to 30.
An important confirmation also comes from the Google Ads Performance Max campaigns , particularly effective campaigns especially for e-commerce (but also in terms of lead generation, both B2B and B2C).
This type of campaign covers all placements in the Google ecosystem (Google Maps, Search, Display, YouTube, Gmail, Discovery) and makes extensive use of Google AI to segment and intercept users who are actually searching.
In our experience, adding video to P.Max campaigns significantly increases yield, CTR and average results.
Also, where videos are not added, for example, Google Ads will try to compose a video from images and titles/descriptions inserted.
The moral of the story is this: online marketing how to make wishes come true tools are becoming more and more sophisticated; it is up to the company to keep up and produce quality content to maximize the potential of advertising and communication platforms.
So how do we know if our video ads are working?
The user journey has become chaotic and complex ( Messy Middle! ) and individuals go through multiple touchpoints over time before reaching conversion; what we can do is keep this in mind when designing our marketing strategy, constantly observing the data.
Do ad creatives capture people? Do they stay for at least 3 seconds?
This is one of the first data to check on the backends of advertising platforms. As we also said in our article Social Video: a “Must have” for social esperanto leads media marketing , the first 3 seconds make the difference between a successful video and a flop.
Even more so if we are talking about a clip for an advertising campaign to find new customers: here the first 3 seconds are really decisive and define the Hook Rate of your video ads on Facebook, YouTube, etc.
If you are managing to stop people from scrolling or skipping, you have already done a good job with the creation of your video advertising content, this is the first step towards a good result.