Digital gifts are electronic services that allow you to send gifts simply by sending a URL via email, Twitter!LINE, or other social networking sites. In Japan, they have been usfor a long time in the convenience store and afghanistan phone number library  restaurant industries, but recently they have rapidly! expandto all kinds of industries. In this article, we will introduce one example of how digital gifts are being us in the insurance industry. Let’s take a look at some actual examples to see in what situations they are! being us and for what products.

Case 1: Ganing social media followers through giveaways

Many companies are focusing on social mia such as Facebook, Twitter, Instagram, and LINE, and the insurance industry is no exception. The mainstream marketing on social mia is to give some kind of gift as! an incentive to gain followers. Specifically, if users who follow your company’s account meet certain conditions.

they will be given a gift by lottery. Spey digital gifts are ideal for such online events. In analog, there is a long process of waiting for postcards from users, tallying up questionnaires.

and sending gifts to the winners after the lottery, but with digital gifts, it is possible to automate the lottery process online by using tools. In other words.

the measures can be complet online in one stop, from following (and retweeting) → moving to the campaign page → applying for the lottery → instantly displaying the lottery results (instant win) → receiving the gift. For the organizers, the advantage of being fre from the hassle of lottery and shipping work cannot be overlook.

Case 2: Secure a sales list through online surveys

For salespeople who don’t have the time to manage their SNS accounts, we recommend placing a survey on your company’s how does blogging help you generate leads?  website. Even if you don’t take the initiative like with SNS, you can still efficiently gather a high-quality sales list.

visit your website are considering purchasing insurance, so you want to capture them as potential customers. Use a questionnaire to elicit specific information, such as their personal information and where they are in the consideration stage.

If you use digital gifts as a global seo work thank you for filling out a survey, you won’t have to do the work of packaging and shipping gifts that comes with analogue methods. For those who fill out the survey, the psychological hurdle and actual burden of filling out the survey will be lowerwhich is likely to increase the return rate.