It appears that many users are drawn to the “real-time” feature that allows users to easily send and receive information about current events, as well as the casual feel of 140-character text communication and anonymity.
Even for corporate accounts, the limittext count makes it easy to deliver information to users, and text-only tweets are popular, so it’s not difficult to use even in industries where image-base posts like Instagram are not suitable. Of course, images and videos can also be post.
In addition, the DM function and replies to posts allow users to communicate directly, making it easier for them to feel closer to the brand.
is Twitter’s “spreading power.”
On social mea other than Twitter, posts are mainly viewby followers, but on Twitter, attractive posts can be “lik or “retweet and spread to people other than followers, instantly making your company known to people who don’t know about it.
This “buzz-worthy” feature of Twitter is a benefit to companies, as it makes it easier to develop their own brand, increase awareness, and run all kinds of campaigns .
Tips for managing corporate accounts
Managing a corporate account without a clear purpose could end up being just a waste of time.
First, decide on algeria phone number library operational objectives that align with your company’s goals, such as “acquiring a customer list,” “purchasing products,” or “raising awareness.”
・Set personas and KPIs
Set up “personas” that consider not only the age and gender but also the living environment of your target audience. This will make it clear who you are sending information to, and will help to unify the content of your posts and your account’s policies. If you have a wide range of customers, setting up multiple personas and posting according to their interests and concerns is an effective way to maintain engagement.
One thing that people analyze and improve your work with analytics often tend to do when setting KPIs is the number of followers.
It’s fine if it aligns with your purpose, but if it doesn’t, simply chasing the number of followers will not lead to conversions and it will be difficult to get the desired results from your operations.
For example, if your goal global seo work with Twitter is to “increase the number of visitors to your homepage,” you will ultimately need to increase the click-through rate of your site URL. To achieve this, one way to do so is to set engagement or impressions as KPIs and improve the content of your posts based on user responses.