Ooni trade show is a key moment to physically meet and interact with potential customers. In some sectors, such as manufacturing, the trade show is by far the main channel for lead generation.
Unlike other channels, the How to Organize conversation takes place in real time, so you can respond directly to visitors’ questions and objections, reassure them about your offer, your skills and establish an initial relationship.
8 tips for organizing your trade show
A fair has a limited duration and must be seen as an activity that begins well before the start date and continues even after the time window in which it takes place. The key to organizing a good fair is preparation , so here are my tips.
Check the correct alignment between the fair and your objectives
Before dedicating yourself to preparing the fair, the first question to ask yourself is what your objectives are. Each fair has its own brazil phone number list specificities, its own style and its own audience, to be sure try to answer these questions:
- Are you sure you belong in that environment?
- How does your participation in this fair align with your business goals?
- Do your attendees match your Buyer Personas ?
- Do you have a value proposition that is of interest to them?
- Have you identified KPIs to monitor the results achieved?
Define your approach
Once you have defined the personas profiles that will participate in the fair you can start thinking about the approach to adopt.
- How will you approach them?
- Which of your employees denny stover chief executive officer is best suited to participate in the event?
- What content is suitable for your target audience?
- How to prepare your salespeople to support the dialogue with visitors?
Sometimes as exhibitors we are tempted to present everything our company offers, but we have very little time to capture attention and collect as many contacts as possible. To make the most of the little time available, prepare your own strategy, so make sure you
- prepare some questions to better understand the users’ needs.
- Prepare a summary speech containing the main points of your offer. Depending on the answers that the visitors will provide to your questions, adapt your presentation.
- Prepare the material that will allow you to take the next step such as an invitation to fill out a sheet or a contact form.
Plan a pre-fair communication
Before the fair, you can start “pre-warming” the contacts you are interested in meeting during the event.
It is therefore important to plan How bh leads to Organize ahead and invite the brands and people you are interested in contacting to your stand. You can even organize a personalized presentation text for each one, in this way you will be able to arouse the right interest (account marketing).
The message thus created can be sent via an email marketing campaign. Or via direct contact using the social network in case you do not know their email addresses. This activity will allow you to generate a flow of targeted visitors to your stand.
To further attract their interest you can also offer them a personalized meeting or.