In the B2B (business-to-business) marketing space, there is still a false myth that persists: “It is impossible to sell to other companies over the web.”
This outdated concept not only limits growth opportunities, but also ignores the current market trend. In this article, I would like How to Estimate Your to show you how the web can be a powerful ally for B2B sales, we will dispel false beliefs and demonstrate how companies can generate qualified leads and close deals online.
It is also advisable to act promptly and adapt your company’s customer acquisition process to operate online. This will help you not to lose market share to more reactive competitors who have already begun to understand and implement these strategies for some time.
But let’s go slowly and start evaluating the size of the online market in B2B.
Estimating the online market in B2B
Contrary to popular belief, the demand for online products and services in the B2B sector is not inexistent. Although it may seem less evident than in B2C, it is still significant and constantly growing. Companies and professionals are increasingly willing to search for solutions and suppliers online, leveraging search engines uae phone number list and digital resources to identify the right partners to meet their needs.
It is therefore important first of all to try to quantify this online demand of B2B. To get an idea you can use some dedicated tools such as Google Trends, Keyword Planner or software dedicated to market analysis, you will be able to realize the number of online searches carried out for a certain keyword.
If you are interested in learning more about the topic, I recommend reading: “ Choosing the right keywords for SEO ” in which you can learn how to estimate search volumes and therefore user interest. Alternatively, I can assist you personally by carrying out a dedicated market analysis .
Now that you have an idea of how many people search for products like yours online and the market trends, you will be able to decide on the best strategies to intercept this traffic.
Example of B2B online market estimate by keyword
Let’s say your company offers electrolytic capacitors, a highly technical product dedicated to a B2B market, you are probably convinced How to Estimate Your that until now companies that need these elements to produce their products denton crofts ceo have always purchased through known suppliers or agents. Using the Google Keyword Planner Tool you can discover the following, that is, that every month in Italy 3780 searches are carried out on Google (880 + 2900).
With 3780 monthly searches we could assume to obtain:
- 200 visits to the site
- 20 contact requests (1% conversion rate)
- 2 new customers per month! (10% conversion rate to quote)
And all just for this term on the Italian market! Try to multiply it by other products you offer, maybe even on foreign markets and you can get an idea of the numbers you can reach.
The behavior of professionals and companies on the web
More and more often, they use the web to inform themselves, compare offers, and choose suppliers , and they do so consciously by making a request directly to the search engine. It will therefore be necessary to occupy a good position in the SERP of the search engine in such a way as to appear before competitors bh leads with a message of interest. This is valid if the customer is aware of his need or of the existence of a certain product that solves it (conscious need).
Otherwise, companies discover a certain solution indirectly through an ADW or a social network (latent need) and decide to dig deeper into the topic. LinkedIn , in particular, has become a crucial tool for companies looking to network, select suppliers and find solutions to their needs. LinkedIn is a powerful tool for B2B lead generation.
Creating valuable content, participating in industry discussions, and using LinkedIn Ads can significantly increase your brand.
Your competitors may already be How to Estimate Your using inbound marketing strategies to educate prospects about problems they didn’t know they had, offering solutions through targeted content and social media campaigns. Failure to capitalize on this opportunity leaves room for your competitors to establish themselves as industry leaders.