If you have a website or work in digital Google Analytics marketing, you’ve probably heard about Google Analytics 4. But do you really know what Google Analytics 4 is and what makes it different from the rest? If you don’t know, don’t worry, we’ll tell you everything here.
Google Analytics 4 is the latest version of Google’s data analysis tool. With it, you can gain insights into user behavior and important data that will allow you to optimize your site and improve user experience.
If you want to know more information about Google Analytics 4, we invite you to continue reading.
What is Google Analytics 4
Google Analytics 4 (GA4) is an advanced data analysis tool that collects detailed information about the behavior of users who enter your website.
GA4 not only analyzes how users interact within the website, it also obtains information about the most visited websites, the time spent and the bounce rate.
However, GA4 goes much further than monitoring user interaction. In fact, it offers more useful data such as the level of south sudan email list 14580 contact leads engagement, monetization and customer retention.
Furthermore, unlike previous versions, this new release took into account changes to the website’s privacy policy to provide a complete view of customer behavior.
But first, to learn more about its updates, let’s take a quick look at its history on the web and the next steps for this tool.
The History of Google Analytics 4
The history of Google Analytics 4 begins in mid-2019 as a response to user concerns about the privacy of their data.
At that time, Google how to improve agent productivity and elevate cx launched a beta version known as “App + Web” that performed functions such as offering a unified view on the performance of mobile applications and websites to its users.
In addition, there was another tool that had the same functions, Universal Analytics 360, which only relied on the use of cookies to collect information.
But, as time went by, privacy uab directory restrictions and browsing policies increased and it was necessary to launch a new tool that would adapt to the new privacy changes.
It was then that in October 2020 Google announced that Google Analytics would become the new data analysis platform and Universal Analytics took a backseat.